Privacy Policy

LinkSell Europe Privacy Policy

last updated date: July 27, 2026

1. Introduction

Welcome to LinkSell Europe (“us”, “our”, “platform”). We are committed to protecting the privacy of your personal data. This Privacy Policy explains how we collect, use, store and share your personal data when you visit our website, use our services or interact with us.

This policy is based onEU General Data Protection Regulation (GDPR)and the formulation of relevant Dutch data protection laws.

data controller:

LinkSell Europe B.V.

Address: Amsterdam, The Netherlands

we promise:

Process your personal data in a transparent, legal and fair manner;
Personal data is collected and processed only to the extent necessary;
Take appropriate technical and organizational measures to protect the security of your data.

2. Personal data we collect

2.1 Data provided directly by you

data type

Description Account information Name, email address, phone number, shipping address, billing address, username, password business information Business license, VAT tax number, legal person identity certificate (merchant only) Payment information Payment card information (collected by PCI DSS compliant payment processors) Contact information Information you provide when you contact us through customer service, email, social media, etc. Survey feedback Information you provide when participating in surveys, reviews or feedback

2.2 Automatically collected data

data type	Description
Device information

IP address, device type, operating system, browser type and version usage dataPage access path, dwell time, click behavior, search history Cookie dataInformation collected through cookies and similar technologies (see Cookie Statement for details) location dataRough geolocation (based on IP address)

2.3 Data obtained from third parties

We may obtain your data from the following third parties:

Payment service provider (such as Stripe, Adyen) - payment information;
Logistics service provider - delivery information;
Social media platforms (if you log in through social media).

3. Legal basis and purpose of data processing

3.1 Legal basis

We only process your personal data when we have a legitimate legal basis to do so:

Legal basis

Description contract performance Necessary for the performance of the service contract between you and us legal obligations Necessary to comply with legal obligations Legitimate interests Necessary for our legitimate business interests (and without prejudice to your rights) Agree With your explicit consent

3.2 Purpose of processing

purpose	Legal basis	Data category

Provide platform services contract performanceAccount information, payment information Processing orders and shippingcontract performanceContact information, address Customer service and support contract performanceContact information, correspondence records Compliance and Risk Managementlegal obligationsAuthentication information Marketing and Promotion Consent/Legitimate InterestsAccount information, usage data Analysis and improvement servicesLegitimate interestsUsage data, device information Security Legitimate interests/legal obligationsIP address, usage data

4. Cookies and Tracking Technology

Our website uses cookies and similar tracking technologies to:

Ensure the website is functioning properly;
Remember your preferences;
Analyze website traffic and usage;
Provide personalized content and advertising.

Cookie consent: In the EU, we will obtain your explicit consent before placing non-essential cookies on your device.

You can manage or delete cookies through your browser settings. For more details, please see our Cookie Statement.

5. Data Sharing and Disclosure

5.1 Data recipients

We may share your personal data with the following categories of recipients:

Receiver Category

Description Merchant The relevant merchants you purchased the goods from (only the information necessary for consumers to purchase) payment service provider Process payment transactions (e.g. Stripe, Adyen, PayPal) Logistics service provider Delivery orders (such as DPD, DHL, UPS) Technical service provider Platform hosting, cloud computing, data analysis and other services Compliance agency Disclose to regulatory agencies and law enforcement authorities when required by law

5.2 Data transfer to third countries

LinkSell Europe is headquartered in the Netherlands. We may transfer data to countries outside the European Economic Area (EEA), including:

Our technology service provider is located in the United States (viaEU-US Data Privacy Framework (EU-US DPF)certification);
Some supply chain partners are located in China.

Transmission safeguards: We ensure that all data transfers to third countries have appropriate security safeguards in place, including:

EU Standard Contractual Clauses (SCCs);
Data Privacy Framework Certification (DPF);
Determination of adequacy (if any).

5.3 Business transfer

In the event of a merger, acquisition, or asset sale, your personal data may be transferred as part of the transaction. We will notify you through this policy or directly.

6. Data retention

We only retain your personal data for the necessary period:

The time necessary to fulfill the purpose of collection;

Time required to satisfy legal, tax, accounting or regulatory requirements;

Time required to resolve disputes, claims or conduct audits.

Specific retention period:

data type	retention period
Account information

Account validity period + 5 years after termination transaction history7 years after transaction completion (tax requirements) Customer communications3 years after last communication marketing data2 years after consent withdrawal or account termination Cookie dataDifferent types of cookies (see "Cookie Statement" for details)

After the retention period has expired, your personal data will be securely deleted or anonymized.

7. Your rights (GDPR subject rights)

Under the GDPR, you have the following rights:

rights	Description
access rights

The right to request access to a copy of the personal data we hold about you Right of correctionThe right to request the correction of inaccurate or incomplete personal data Right to erasure (right to be forgotten)The right to request the deletion of your personal data in certain circumstances Right to restrict processingThe right to request restriction of the processing of your personal data in certain circumstances right to data portabilityThe right to receive your data in a structured, commonly used, machine-readable format right to objectThe right to object at any time to processing based on legitimate interests or direct marketing purposes Right to withdraw consentThe right to withdraw your previously given consent at any time Right to complainRight to complain to a data protection supervisory authority

exercise rights

To exercise any rights, please contact us:

we will be inWithin 30 daysRespond to your request. If an extension is required, we will inform you of the reason for the extension within 30 days.

regulatory agency

You have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or the data protection supervisory authority of another EU member state.

8. Data security

We take appropriate technical and organizational measures to protect your personal data, including:

Measure type

Description Encryption Data in transmission is encrypted using TLS, and sensitive data in storage is encrypted using AES-256. access control Strictly restrict employee and third-party access based on the principle of least privilege security monitoring Continuously monitor systems and networks to detect and defend against security threats staff training Conduct regular data protection and privacy training for employees

Although we take reasonable steps to protect your data, no method of transmission over the Internet, or method of electronic storage can be guaranteed to be 100% secure.

9. Children’s Privacy

Our services are not intended forUnder 16 years oldchildren. We do not knowingly collect personal data from children. If we discover that we have inadvertently collected personal data from children, we will delete it immediately.

Note: Some EU member states set the age of consent to between 13 and 16 years old, please refer to local laws.

10. Changes to this policy

We may update this privacy policy from time to time. If there are any major changes, we will notify you through the following methods:

Make prominent announcements on the Platform;
Send email notifications (if you have a registered account).

Change effective date: Changes will take effect immediately upon publishing the updated version. Your continued use of the Services constitutes your agreement to the updated Privacy Policy.

11. Contact us

If you have any questions or requests about this Privacy Policy, please contact:

📍 Address Amsterdam, The Netherlands 📞 Phone +31 20 153 4567

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